Fox Searchlight have started the viral campaign to Sundance Fils Festival Hit ‘The Sound of My Voice’ starring Brit Marling. They’ve created an interactive preview of the first 12 minutes of the film which is also being called Chapter 1. At specific time codes during the preview “baked in” hot spots pop up which, if clicked, pauses the clip and lets you explore related youtube clips, tumbler sites, wikipedia pages, web sites and discussion boards with other viewers. The alternative content are rumoured to hint to story elements beyond the first chapter. You can watch the clip below or go to the website to view it fullscreen.
“In Sound of My Voice, Peter (Christopher Denham) and Lorna (Nicole Vicius), a couple and documentary filmmaking team, infiltrate a mysterious group led by an enigmatic young woman named Maggie (Brit Marling). Intent on exposing her as a charlatan and freeing the followers from her grip, Peter and Lorna start to question their objective and each other as they unravel the secrets of Maggie’s underworld.”
The film, directed by first-time feature director Zal Batmanglij, was co-written by Batmanglij and Brit Marling. It’s being released in the USA on 27th April and no doubt a UK release date will follow soon after.