YouTube know that the people who create and star in their most popular videos are ordinary folk, vloggers, musicians, actors, presenters and the like. It’s pretty tough being a YouTube creator, I know from first hand experience the general resentment it brings stemming from not having had a film-making education. Instead of taking a “how dare they” attitude, the lovely people at Google, owners of YouTube have built a studio in the office complex for their creators to come in to network, learn and create.
“Our partners from all over Europe, Middle East and Africa will be able to book time in the space to create and collaborate with other creators, learn new techniques, as well as gaining access to state-of-the-art audio visual equipment, to help them generate great new content for their channels. The creator space is complete with the latest equipment such as DSLRs and cinema cameras, two studios including a green screen and editing suites.” – Sara Mormino, Director of YouTube Content Operations and Next Lab, EMEA
They’ve named it CreatorSpace and a lot of people in the industry who own existing studios will probably be worrying about how it’s going to create competition for business. They shouldn’t be worried as it will appeal to an entirely new set of demographic who have previously been too intimidated or don’t feel professional enough to use existing studios.
The space will be overseen by the YouTube Next Lab, a team focused on accelerating the growth and development of channels and creators on YouTube. The Next Lab has launched programs like YouTube NextUp (now in 11 countries), Creator Academy and the YouTube Creator Playbook. More information on how to book will be posted on our Creator Hub.
It’s only going to be open to YouTube partners so stop crying into your coffee cups. Here’s the video:
YouTube’s Creator Space isn’t the only London based media development recently. Facebook recently announced they’re opening an engineering office in London and Amazon announced their plans for a digital media development in Central London focusing on the creation of new digital services for TV, game consoles, smartphones, and PC’s.
What do you think? Is Creator Space a good or bad idea?
[via YouTube creator Blog]