Not content with creating original TV shows for adults, Netflix is now venturing into the world of animation with the help of Dreamworks.
In a multi-year deal, this agreement, which marks the largest deal for original first-run content in Netflix history, is also the first time DreamWorks Animation’s beloved characters will be introduced into the television market as a branded collection of shows.
The deal with Netflix is part of a major initiative by DreamWorks Animation to expand its television production and distribution worldwide. The new shows will be inspired by characters from DreamWorks’ hit franchises like “Shrek” and “Kung Fu Panda” and upcoming feature films as well as the Classic Media library.
The first series expected to begin airing in 2014 and will be shown in the 40 countries in which Netflix operates.
In February the companies announced their first ever Netflix original series for kids based on the film “Turbo.”
DreamWorks Animation Chief Executive Officer Jeffrey Katzenberg referred to the deal as “an unprecedented commitment to original content in the internet television space,” adding “Netflix is a visionary company that continues to redefine the way audiences watch television and it is a thrill to add to their growing momentum.”
Back in February, Netflix and DreamWorks announced their first ever Netflix Original Series for kids based on the highly-anticipated film Turbo, premiering on July 17. Turbo F.A.S.T, an episodic animated programme, which picks up with the speedy snail where the feature film left off, will be available in all Netflix territories beginning in December.
In addition to character-based selections, the service displays rows of TV shows and movies organized by easy-to-understand genres such as superheroes, princesses, dinosaurs and girl power.