Press Release updated: Sep 14, 2017 05:00 EDT

The idea for Just Bloomed came from personal experience, but go to any parenting social media page or blog, and you will quickly find a conversation on the challenges associated with comfortably balancing breastfeeding and an active life. “Moms want fashionable – and functional – activewear that complements their postpartum body,” says Co-Founder, Katie Virtue. “And Just Bloomed is on a mission to make that happen.”

On Sunday, Sept.17th Just Bloomed launches a public crowdfunding campaign on Indiegogo:

Just Bloomed’s patterns for two supportive and flattering nursing tank tops are ready for manufacturing.  Breastfeeding moms and moms-to-be will now have a chance to advance order Just Bloomed apparel and become a part of the Just Bloomed community.  Finally, moms will have garments that support an active daily life with comfort, ease of use, and style.

Moms want fashionable – and functional – activewear that complements their postpartum body. And Just Bloomed is on a mission to make that happen.

Katie Virtue, Co-Founder

According to the CDC, breastfeeding rates continue to rise in the US.  Over half of all mothers are breastfeeding their child through six (6) months of age, and 30% until one (1) year.  In a recent survey MtoM Consulting found that, when making purchasing decisions, Millennial Moms are looking for high-quality products that make their lives easier.

Just Bloomed was born from personal experience but will grow as active, breastfeeding moms discover the uniquely designed activewear that is just as functional as it is fashionable.  So go ahead ladies, burn those old sports bras and join the Just Bloomed revolution.

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Just Bloomed was created in 2014 by three friends who vowed to address the challenges of postpartum moms as they try to balance their lives of family, feeding, fitness and work.  Their designs offer an all-in-one solution combining a stylish fitness top with a built-in sports bra that has easy access for nursing mothers.  A provisional utility patent has been granted for the unique, specially built access.  Just Bloomed was also awarded recognition as Small Business Innovators of the Year 2016 in a competitive pitch competition sponsored by HeadRoom.  For more information, visit

Source: Just Bloomed

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