“For RB, this decision is a natural progression of increased transparency over 15 years in the making in the US,” added David Campbell, VP of Regulatory & Government Affairs for North America. “RB was amongst the first companies who started increased online voluntary disclosure in 2009 and have been leaders in standardizing disclosure requirements across product lines.”

In addition to its written support of this bill, RB was part of a joint industry working group with leading NGO’s and California policy makers to negotiate this new ingredient disclosure bill. RB has also been actively working with the State of New York on a similar regulation. Both will set new standards in ingredient transparency in the US for cleaning products.

The company’s disclosure model will include both an on-label and an on-line component:

On-Label Disclosure

  • Full ingredient disclosure on all of its US cleaning products, which include its disinfectant labels. The ingredient statements on these products will look like what is commonly found on cosmetic products. This will provide consumers the same level of ingredient information on the label across all RB product lines in the US, helping consumers to make informed choices and be confident about the products they trust to clean and protect their home.
  • Inclusion of an on-label fragrance allergen statement for relevant products, which is of increasing importance to consumers with allergies and sensitivities to fragrances.

On-Line Disclosure on its www.rbnainfo.com website

  • Comprehensive disclosure of 99.99% of the fragrance ingredients, with even further disclosure of select ingredients.
  • Additional ingredient and technical information on the products as well as RB’s corporate sustainability efforts.

“Thank you, RB, for your leadership efforts to bring a diverse set of stakeholders to the table to hammer out a bill that sets a new high bar for cleaning product ingredient disclosure,” said Janet Nudelman, Director of Program and Policy at Breast Cancer Prevention Partners, a co-sponsor of the bill.  “With the passage of SB258 by the state legislature, Californians and consumers across the country just got one step closer to getting the cleaning product ingredient transparency they want and deserve!”

For more information about RB ingredients, visit www.RBNAINFO.com. To learn more about the ingredient selection and other examples of the company’s responsibility and leadership, download the RB Sustainability Report.

About RB

RB is the global leading consumer health and hygiene company. Driven by a purpose of providing innovative solutions for healthier lives and happier homes, RB has operations in over 60 countries. From the foundations of wellness and infant nutrition, to the fundamentals of a hygienic home, its global brands help people live healthier, happier lives.

RB has world leading Powerbrands which include household names such as Enfamil, Nutramigen, Mucinex, Durex, Clearasil, Lysol, Finish, Woolite and Air Wick.

RB’s unique culture is at the heart of its success. Its drive to achieve, passion to outperform and commitment to quality and scientific excellence are manifested in the work of over 40,000 employees worldwide.

For more information visit http://www.rb.com/us

*RB is the trading name of Reckitt Benckiser group of companies.

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SOURCE RB

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