State’s First Tech Commission Unveils New Name, Branding at Annual Signature Event

Press Release updated: Sep 15, 2017 08:00 EDT

The Alpharetta Technology Commission (ATC), a nonprofit organization helping the City lead in innovation, cutting-edge infrastructure, national branding, and the growth of its technology ecosystem, today announces its new name: Tech Alpharetta. The new name, along with corresponding visual identity, was debuted last evening by Alpharetta Mayor David Belle Isle at the group’s Annual Technology Dinner.

Brand Evolution Grounded in Success

Tech Alpharetta, then ATC, was established as a strategic advisory board of local tech leaders in 2012 on Mayor Belle Isle’s vision to make Alpharetta the “Technology City of the South.” Three years later, the organization opened its Innovation Center, specifically developed to create a unique and supportive space for tech entrepreneurs, world-class businesses, startups, and venture capitalists to meet, network and innovate. Today, the City of Alpharetta has realized its aim of becoming a leader of technology in the state – housing more than 600 technology companies [1] and supporting seven-times more technology jobs than the national average1.

“While we originated as a strategic board, we have since evolved to become much more,” says Karen Cashion, CEO of Tech Alpharetta. “For some time now, we have supported the entire Alpharetta technology ecosystem — from startups to enterprise-level companies; and our new name wholly represents who we are and what we do today.”

The name Tech Alpharetta broadly encompasses the group’s key functions as:

·       Purveyors of strategic economic development advice to the City,

·       Incubators of tech startups through its Innovation Center, and

·       Builders of the tech community through locally-based tech networking and enrichment events.

“Alpharetta is the Technology City of the South, and for over five years the ATC, now Tech Alpharetta, has been the holder of that flame,” said Alpharetta Mayor David Belle Isle.  “Tech Alpharetta now will continue to bridge our vision and reality. We will continue to enable Alpharetta to accomplish goals beyond our authority and resources.”

New branded exterior signage is being installed at the Tech Alpharetta Innovation Center today. For more information about Tech Alpharetta, its mission, or availability and amenities at the Tech Alpharetta Innovation Center, visit


 About Tech Alpharetta

Tech Alpharetta (previously the Alpharetta Technology Commission), the first organization of its kind in Georgia, was established in 2012 by the City of Alpharetta and is an independent, 501(c)(6) nonprofit organization today. Comprised of Alpharetta’s leading technology companies, both large and small, the members work to identify and pursue key investment opportunities and policy decisions for Alpharetta’s technology companies and its burgeoning technology industry.


Rachel Hans


(404) 214-0722 Ext.113

[email protected]


Source: Tech Alpharetta

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Arul Is a researcher and law student at Anna University (Chennai). He has worked as the Director of the Graduate Lawyering Program.