Portland, OR — (PRESS RELEASE JET) — 09/14/2017 — Visible light communication (VLC) is a type of data communication achieved using light emitting diode (LED) technology. LEDs have characteristics of high speed flickering, and facilitate data communication and lighting. This technology is cost-effective, which makes it ideal for various applications. Several companies have adopted VLC as a cost-effective tool for various applications, and offers various advantages over conventional technologies. For instance, image sensors and opto-couplers are used for lighting and high speed data communication. High bandwidth is used for achieving high data transmission rate.

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The global visible light communication market is driven by factors such as location-based services (LBS), accessibility to high bandwidth, target-based advertising, and increase in R&D investments. However, non-uniformity in standardization and complexities associated with simultaneous data transmission and reception by the same module hamper the growth of the industry. Furthermore, increase in collaboration activities among major manufacturers are expected to create opportunities for the industry.

The global visible light communication market is segmented on the basis of end user, data transmission rate, and geography. The end users of the market are underwater communication, connected devices, retail indoor positioning, automobile & transport, hospitality, light-based internet, and in-flight infotainment/communications. Based on the data transmission rate, the market is divided into up to 1 Mb/s ( 1 mbps) and above 1 Mb/s (>1 mbps). The market is analyzed based on four regions, namely Asia-Pacific, North America, Europe, and LAMEA.

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The key players operating in the market are Axrtek, LightPointe Communications Inc., Outstanding Technology Co. Ltd., Wireless Excellence Limited, Koninklijke Philips N.V., Nakagawa Laboratories Inc., Lightbee Corp, Casio Computer Co. Ltd., and others. These market players have adopted various strategies such as new products launch, expansion, collaboration, joint ventures, partnerships, mergers & acquisitions, and other strategies to consolidate their market position and gain competitive edge in the market.

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