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Cult Hub | April 16, 2014

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Bikini Body Ambition: Week 1, Inspiration Wear and Dancing at Sweaty Betty

April 8, 2014 |

Where did the sun go? Well no doubt it will be back so this editor is still trying to get herself into summer shape.

It’s only the first week of my Bikini Body Ambition Mission and it’s already started off difficult and … Read More


March 24, 2014 |

Vivobarefoot, the minimalist shoe company, have launched the Trail Freak which will have you running, jumping, walking and doing whatever you like off-road with the feeling of being barefooted. Designed to be ultra-lightweight and breathable, barefoot shoes allows the foot … Read More

Sponsored Video: adidas NEO Wants you to Remix Bieber

March 20, 2014 |

Adidas NEO have teamed up with Justin Bieber and they want you to become a real life music producer in their #NEObieber challenge. Using exclusive footage filmed at Bieber’s Spring/Summer 14 photo shoot for the NEO label you can have … Read More

High Fashion Base Jumping – Roberta Mancino

February 19, 2014 |

Base Jumping…it’s dangerous enough as it it, so why not do it in six inch stilettos and a cocktail dress? That’s exactly what high fashion model Roberta Mancino did. This GoPro shot video makes ordinary catwalk shows look like a … Read More

One in Four Will Wear a Santa Suit to Watch the Queen’s Speech

December 23, 2013 |

Study by Marks & Spencer’s Shwopping initiative reveals exactly what Brits will be wearing on Christmas Day

  • Almost half of the nation (45%) will spend Christmas Day embracing their inner elf by donning novelty festive fashion items of clothing
  • Read More

Shop the Screen: Are PEAKY BLINDERS Style Flat Caps Back?

November 5, 2013 |

From Cillian Murphy to Benedict Cumberbatch, it seems that period dramas are buying flat caps in the bucket load and genteelly placing them on the heads of actors. Want to know where to get your own traditional English flat cap? … Read More

Nick Knight Shoots Diesel Campaign Entirely on an iPhone

November 5, 2013 | 2

Diesel called upon fashion’s most applauded photographer, Nick Knight, to shoot their latest campaign entirely on an iPhone. In collaboration with the creatives at SHOWStudio, Knight worked with Diesel’s Artistic Director Nicola Formichetti to create the campaign.

Democratising fashion in … Read More

Show Your Style to Freya and Win with 365 days of Deco

March 20, 2013 |

Freya lingerie are giving away prizes every month for a year just for showing your style on their ’365 days of Deco’ style wall. Freya’s best selling bra, the Deco is unsurprisingly very versatile, so the lingerie brand want to … Read More

Andrew Majtenyi’s Sci-Fi-esque Labyrinth AW13 Collection

February 26, 2013 |

Normally look books are a boring and formal affar shot against a plain white background but Andrew Majtenyi’s collection is a little different so when I was sent the lookbook for his Autumn Winter collection, I decided it was one to … Read More

London Fashion Week Day 2 – Clements Ribeiro, Orla Kiely and Moschino Cheap And Chic

February 20, 2013 |

Take a look at our London Fashion Week AW13 coverage so far to get all the trend round ups for the upcoming season.

Clements Ribeiro

A very daring collection from Clements Ribeiro’s AW13 offering. A lot of it was … Read More